Let the Light In – A welcome from our founder, Annemari

Hello and welcome,

I’m Annemari, founder of NUEOS – and I couldn’t be more excited to finally open our doors and invite you into the next generation of oral health.

NUEOS (pronounced nu-ee-os, by the way) is more than just a name – it’s a belief in new beginnings. A clean slate. A healthier way forward. The word itself was born from the idea of renewal and light, and it captures our mission beautifully: to help you feel confident and cared for every time you smile.

Why we started NUEOS

Oral health is often treated like an afterthought. Brushing, maybe rinsing, and then hoping for the best. But the truth is, traditional routines haven’t kept up with the rest of our wellness journeys. We invest so much time and thought into skincare, supplements, and clean living – but what about our teeth and gums?

That’s where NUEOS comes in.

We created NUEOS because we were tired of complicated labels, wasteful plastic tubes, harsh ingredients, and generic routines. We wanted something better – something that felt effective, modern, affordable and kind to both people and the planet.

A smarter, more sustainable oral routine

Launching later this summer, our very first product is the NUEOS Starter Kit. It’s a complete oral health ritual, delivered straight to your door, and built to do more than just clean your teeth.

Here’s what’s inside:

• Toothpaste and Mouthwash Tablets – no paste, no mess.
• Powered by natural ingredients alongside HAP(Hydroxypatite),PAP and fluoride for everyday protection and whitening-free microplastics and SLS.
• The Light Bath – our signature LED device using red and blue light to supercharge your oral care. It helps remove stains, soothe gums, and boost enamel strength – all in just one minute a day.
• Beautiful, refillable tins and eco-conscious packaging designed to fit right into your lifestyle – not the landfill.
  

The entire system is backed by science, powered by light, and made to fit effortlessly into your everyday routine.

The outcomes that matter

We want you to feel more than just clean after brushing. We want you to feel in control, informed, and empowered.

Our mission is to make daily oral health something you look forward to – not something you rush through. With NUEOS, you’re not just brushing. You’re investing in long-term confidence, naturally.

As I often say:

“When you know better, you do better. NUEOS is here to help you do both – for your smile, your health, and the planet.”

Let’s start a new chapter, together

This summer marks the beginning of something exciting. We’ll be launching officially in the UK with our Starter Kit subscription – and we’re just getting started.

I hope you’ll join us on this journey. Follow along, explore the science, and stay curious. Together, we can rethink what oral care should feel like.

Join our waitlist to be notified with an opening offer.

Welcome to the NUEOS world.

Let the light in,

Annemari
Founder, NUEOS