Why Traditional Toothpaste is Outdated – The Future is Tablets

The Power of Light

It’s time to brush differently

In a world where we’ve rethought how we eat, sleep, shop, and care for our skin, it’s surprising how little we’ve changed the way we brush our teeth.

The trusty toothpaste tube has been with us since the 1950s. And for many of us, that soft plastic cylinder has never really been questioned. But it should be.

If you’ve ever struggled with a messy cap, a dried-out squeeze, or toothpaste exploding in your travel bag, you’re not alone. Consumers have voiced these frustrations for years in research - yet the industry hasn’t truly addressed them.

Until now.

How did we get stuck with the tube?

Toothpaste, in some form, has been around for millennia - from crushed shells to chalky powders. But the plastic tube became standard after World War II, when convenience, mass production, and synthetic chemistry redefined consumer goods.

For decades, it worked. But the world has changed – and oral health should evolve with it.

The reality? Tubes are wasteful, inconvenient, and don’t reflect modern expectations for sustainability, design, or daily ease.

What people say - and what the industry hasn’t fixed

Here’s what people repeatedly share in focus groups, reviews, and product surveys:

“I never know how much to use.”
“It’s impossible to get the last bit out of the tube.”
“My kids make a mess.”
“I hate plastic waste.”
“I wish it were easier to take travelling.”
“I regularly run out."
“The ingredients list is full of things I can’t pronounce.”

Despite all this feedback, mainstream oral care hasn’t meaningfully shifted.

Toothpaste tubes remain hard to recycle. Most contain SLS, synthetic sweeteners, and microplastics. The portion control is guesswork. And the experience feels more like a leftover habit than part of a considered wellness routine.

Why tablet form is the future

Toothpaste tablets solve nearly every problem people have with traditional pastes.

Pre-measured: one tablet = perfect size
Dry and mess-free: no sticky tubes, no crusty caps, nor lost caps!
Ideal for travel: no liquids, no leaks, cabin-safe
Less waste: packed in refillable tins and compostable pouches
Plastic-free: no tube, no landfill

They’re not just an alternative – they’re the obvious upgrade.

But do tablets actually clean?

Yes. When made properly, they perform as well - and often better than the paste you’re used to.

Take the NUEOS tablets, for example. They contain:

PAP for effective, non-abrasive whitening
Hydroxyapatite (HAP) for enamel remineralisation
Fluoride to strengthen and protect teeth
A naturally foaming formula that spreads easily and rinses clean
No harsh chemicals. No peroxide. Just ingredients your dentist would be happy with.

The NUEOS difference: powered by light, driven by science

What makes NUEOS different isn’t just the tablet. It’s the combination.

Our Starter Kit includes a red and blue LED Light Bath - a one-minute pre-brush device that boosts the active ingredients in your tablet, enhances stain removal, supports gum health, and prepares your mouth for a better clean.

It’s smart synergy. Science-backed. And built to fit into your real life - no sink clutter, no last-minute panic because you’ve run out.

The verdict? The tube had its time. Tablets are the future

The toothpaste aisle hasn’t evolved - but you have.

You want clarity, convenience, and conscious choices. You want products that work hard but tread lightly on the planet. You want oral care that fits beautifully into your wellness routine – not something that feels stuck in the past.

That’s exactly why we built NUEOS. And why we believe you’ll never go back to the tube.

Let the light in.

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