Who is NUEOS and what does the company stand for

Not just another toothpaste brand

If you’ve landed here, you might be wondering what NUEOS is all about. Another beauty start-up? A fancy gadget? A mouthwash brand with a mission?

Not quite. We’re reimagining the way people take care of their mouths, from the gum up!

At NUEOS, we believe brushing your teeth shouldn’t feel like a compromise. It should be something you actually look forward to. Something clean. Conscious. Clinically sound. And just a little bit joyful. We’re here to make that happen.

Our mission is simple: better oral health, naturally

NUEOS (pronounced nu-ee-os) stands for a new dawn in oral wellness. We pair naturally effective toothpaste and mouthwash tablets with a light-powered, one-minute device called the Light Bath.

It’s a subscription that gives you everything you need and nothing you don’t - to clean deeper, protect your enamel, and feel the post-hygienist glow every day. All from the comfort of your own bathroom.

As founder Annemari explains:

“Oral care has been left behind. We’ve updated our skincare, our nutrition, even our laundry. But we’re still brushing like it’s 1955. NUEOS is here to change that.”

What we stand for

1. A smarter way to clean

Even brushing twice a day, up to 70% of plaque can remain. Whitening strips are messy. Peroxide gels can damage enamel. And let’s be honest - going to the dentist isn’t most people’s idea of self-care.

We built NUEOS to offer a better daily option: one that fits your life, your values, and your mirror.

2. Science that works (and doesn’t hurt)

Our Light Bath uses safe, visible-spectrum red and blue LED light. Blue light enhances stain removal on enamel. Red light supports gum health, reduces inflammation, and boosts natural cell repair.

When paired with our fluoride and hydroxyapatite-enriched tablets, the result is a deeper clean without harsh ingredients or risky treatments.

“You don’t need peroxide to have a bright smile. You need the right light, and the right science. That’s what we deliver.”  Annemari

3. Sustainability without shortcuts

We’re done with toothpaste tubes. They’re hard to recycle, easy to overuse, and frankly, outdated.

Our tablets come in compostable refill packs. Our tins are endlessly reusable. And our Light Bath is USB-C rechargeable and built to last and not for landfill.

We’re proof that oral care can be both premium and planet-friendly.

Our vision: oral care as it should be

We’re building a world where preventive health starts at the sink. Where brushing is more than a habit  - it’s a holistic ritual that supports your whole self.

We want oral health to feel empowering. Accessible. And, most importantly, effective.

We don’t believe you should wait for your next dental appointment to feel like your mouth is truly clean. NUEOS brings that fresh-from-the-hygienist feeling home, every single day.

Join us at the start of something new

NUEOS launches in the UK later this summer. Our Starter Kit includes everything you need to upgrade your routine: the Light Bath, your first set of tablets, and beautifully designed, low-waste packaging.

No more crusty tubes. No more guesswork. No more compromises.

Just modern oral care, delivered.

Let the light in.

Join our waitlist to be notified with an opening offer