Reducing Plastic Waste: How NUEOS is Changing Oral Care

Wellness & Sustainability

Each year, the UK generates approximately 2.5 million tonnes of plastic packaging waste, and much of it comes from everyday household items we often overlook, including those in our bathrooms. According to WRAP (Waste and Resources Action Programme’s casestudy), a typical UK bathroom contains over 20 plastic bottles, many of which are difficult or impossible to recycle due to product residue or mixed materials.

Toothpaste tubes are a major offender. The average UK adult uses 276 tubes in their lifetime, with over 300 million tubes discarded each year - most of them ending up in landfill or incineration due to their layered, non-recyclable design. Mouthwash bottles and floss containers, often made of mixed plastics, only add to the problem.

As part of the wider zero-waste movement, consumers are increasingly seeking sustainable alternatives in personal care — and oral health is finally catching up.

A Science-Driven, Sustainable Mission

At NUEOS, we believe innovation should never come at the cost of the planet. Our mission is to combine high-performance science with radically better packaging that fits into a more sustainable lifestyle.

“We’ve designed NUEOS from the ground up to challenge the wasteful norms of the oral care industry. For us, that means investing in smart materials, reusable design, and clean science - all working together for long-term impact.”
– Annemari, founder & Chief Product Officer

By addressing not only what’s in the product but how it’s delivered, NUEOS is pioneering a better, lower-impact way to care for your mouth — and the planet.

👉 Learn more in Why Oral Care Should Be Part of Your Sustainability Journey

The Starter Kit: Designed to Look Good & Do Good

Your NUEOS journey starts with the Starter Kit - and it’s been carefully crafted to combine minimal waste with maximum impact.

Reusable tins: Sleek, robust and endlessly refillable. They store your tablets securely, look great on your shelf, and remove the need for single-use plastic tubes and bottles.
Recyclable sachets: Your first toothpaste and mouthwash come in commonly recyclable materials via your usual household recycling routes.
Compact packaging: The Starter Kit ships directly in a fully recyclable cardboard box.

👉 Learn more about the Starter Kit.

Refills That Actually Feel Like Progress

Unlike conventional products that encourage wasteful buying habits, NUEOS uses a refill model built for repeat sustainability.

Bi-monthly sachets: Each subscription delivery contains recyclable sachets to refill your toothpaste and mouthwash tins - no plastic tubes, no bottles.
Letterbox-friendly envelopes: Minimal cardboard, maximum convenience. No unnecessary filler, just the good stuff.
Same clean formula: Science-led ingredients that protect enamel, lift stains, and keep your mouth feeling fresher for longer — all with less waste.

👉 Discover more about the NUEOS ethos in Who is NUEOS and What Does the Company Stand For.

Our Role in the Bigger Picture

Reducing waste from oral care alone won’t solve the planet’s plastic crisis — but it’s a meaningful step forward. When combined with a zero-waste mindset and better habits across other areas, it helps move us from intention to impact.

NUEOS is proud to be part of this shift. We’re not just creating better products - we’re building a community of people who believe small changes make a big difference.

Want to learn more? Read our feature: Zero Waste: What Is the Movement and What Can You Do?

By cutting out single-use plastic, making refills easier, and combining performance with planet-conscious design, NUEOS is reshaping oral care for the better.

Small changes, big difference. That’s the NUEOS way.

See more information on the Starter Kit, Toothpaste tablets, Mouthwash tablets and our subscription service.