Behind the scenes of our first campaign

This summer, NUEOS reached an exciting milestone - our very first product photoshoot for our imminent launch. In collaboration with BH&P, our creative partners, we set out not just to capture images of our products, but to define the visual and creative language that will carry us into launch and beyond.

Why a Photoshoot Mattered

As a design-led, science-backed oral care brand, we believe first impressions matter. Photography is often the first way a new customer encounters a brand. The shoot was about more than polished images: it was about expressing who we are and what makes us different in a crowded market.

The Creative Direction

Working closely with BH&P, we mapped out a creative platform that will flex across social, influencer content, and our digital channels. The photoshoot had three creative priorities:

Design and Simplicity
The products are deliberately minimal in form. From sleek refill tins, tablet-based formulations, and the striking NUEOS LightBath device. The photography needed to reflect this. Clean backgrounds, balanced compositions, and focus on texture were chosen to highlight the design quality without unnecessary clutter.
Science and Innovation
We are not just another oral care brand. Every product is grounded in credible science. From naturally derived toothpaste tablets to the red-and-blue light technology in the LightBath. The creative direction emphasised clarity and precision: close-ups of ingredients, technical details of the device, and lighting choices that subtly echoed the wavelengths used in our technology.
Everyday Rituals Reimagined
Oral care is something we all do, twice a day. Our creative direction aimed to elevate this habit into a ritual people look forward to. Lifestyle setups showed the products in calm, aspirational environments, clean bathrooms, bright mornings, and wellness-inspired contexts — to underline how seamlessly NUEOS upgraded routine fits into everyone’s daily life.

A Modern Visual Identity

The shoot also served as the foundation for our brand’s visual identity. Working within the BH&P framework, we developed templates and guidelines that will carry through into social media, influencer briefs, and digital storytelling. The look is modern, premium, and fresh — designed to make oral care feel less clinical, and more connected to wellness and beauty.

Building Assets for Launch

Beyond capturing beautiful images, the photoshoot

provided the evergreen asset library we need for launch. From product close-ups to lifestyle scenarios, these visuals will be repurposed across:

Social media campaigns on Instagram and TikTok
Influencer partnerships and content briefs
Website imagery and landing pages
Digital PR and awareness campaigns

By investing early in high-quality photography, we’re ensuring consistency and credibility in every channel.

What’s Next?

The photoshoot is just the first step in our creative journey. Over the coming months, you’ll see these images come to life across our launch campaigns. They represent our mission: to make oral care smarter, cleaner, and more sustainable, and to do so with design and science at the heart of every detail.

For us, this is more than a photoshoot. It’s the start of a creative direction that will define how the world sees NUEOS.