Welcome to NUEOS: A New Era in Oral Care

A journey born from personal need

NUEOS began with a simple but powerful question from our founder, Annemari:

“Why does the oral care industry still feel decades behind the rest of wellness?”

After struggling with sensitivity, enamel wear, and frustration at the lack of clean, effective products, she realised something was missing - not just another toothpaste brand, but a smarter, science-led oral care system designed for long-term health.

“Eighteen months ago, this was just an idea sparked by a personal need,” says Annemari.

“I wanted something better - something that fused science, simplicity, and sustainability. Today, that vision has come to life through NUEOS.”

18 months of research, prototypes and innovation

From our first sketch of the LED Lightbath to countless iterations of our toothpaste and mouthwash tablets, NUEOS was built through testing, listening, and refining. Every element of the system has been shaped by real user feedback.

We honed:

• A light spectrum that truly works.
• Naturally effective formulations that support enamel and gum health.
• A refill model and reusable design that reduces waste, not standards.

Every decision brought us closer to a simple truth: Oral care can be both advanced and effortless.

Thank you for helping bring NUEOS to life

To our testers, advisors, early supporters and community: thank you.

You helped shape NUEOS into something meaningful a system that elevates the everyday ritual of oral care and supports your whole-body wellbeing.

We’re just getting started. Join us as we redefine what oral health can look and feel like. 

Let the light in.

🛒 Now live: experience the future of oral care. Claim your exclusive launch offer.